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PURPOSE

A SIMPLE ASK: LET KIDS BE KIDS

Unfortunately, it’s not so simple. Children are vulnerable. More so, in a world designed and ruled by adults. Protect the Joy is a National Advocacy Organization whose mission is to guide and fund adult-sized activism and policy to protect the emotional, social, and physical well-being of our youngest citizens.


MOTIVATION

 CHELSEA’S LIGHT SHINES ON

In the Spring of 2010, Chelsea King, daughter of Protect the Joy founder Brent King, was attacked and murdered on a sunny San Diego afternoon while running trails in a public park. She was a senior in high school. This was not the predator’s first sexual attack on a child. The despair that gripped the King family and community was galvanized into action. Applying evidence-based research, they crafted the language contained in Chelsea’s Law, a one-strike law that carries a 25 years to life sentence for sexual predators targeting children. California passed it unanimously, followed by other states, and it is now the model, nationwide, for protecting kids from sexual predators. 

Today, more than 17 million kids are safer because a single community united in grief, took action. The combined power of VOICE, VISION, and LEGISLATION proven, the King family realized that their mission to protect children had only begun. And so, Protect the Joy was born.